Wednesday, June 03, 2009

More goofy ad copy

A little work on my postcards today but nothing much new to show. Recently, however, I have heard and recorded some new senseless ad copy. Do they never, ever proof these slogans? That is, run them by someone with half a brain?? Evidently not. Here they are.

The first was for one of those diet food plans where you purchase all of your food from the company and heat it and eat it. Describing the meals as: "Each one better than the next!" oops. Really? Hmmm, this doesn't bode well for the long haul, eh? Must be pretty horrible after a few days, I think.

The second one ran on my local radio station and was advertising one of those cheap hair cutting places and compared it to pricier salons. This one also has some issues for the long haul. "Get a great haircut for half the price of a great haircut." Ummm, does that mean that eventually it will cost 1 cent? Or maybe they will even owe you?


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